![]() I think it’s happening now because the internet is a big deal. Why do you think it’s now that body positivity and inclusivity has come into the mainstream? Tess Holliday’s doing one, Rebel Wilson did a capsule. Now I think that’s it’s really great because there are a lot of people that are popping up and doing things, there’s a ton. That’s why I wanted to make it – I wanted it to exist basically. It’s amazing how there’s a lot of rules made to make it almost impossible to make it inexpensive. The worst part is that the price point is really difficult, because it is made in America, so it is not cheap to do. I have the chance to make something, and pay for it myself, and have control over it and even though it really really is a labour of love, I get the chance to do that and do it on my terms and do it for people that I understand. If you don’t see it and you have a chance to make it, because I’ve been really lucky, getting to do what I do, doing it on the level that I get to do it at. I wanted to do it because I wanted to make something that you could be proud of owning, not because it’s my name. We really did do that a lot, so we decided to make it. He lives in Paris so he knows the struggle that it is to find clothes for me, he really does work miracles and if we can’t, what’s that saying? If you can’t buy it, you’ll make it, if you can’t make it, you’ll borrow it and if you can’t borrow it you’ll steal it. I was really lucky that I got to work with my stylist which was really special because we’ve worked together for about 10 years, so he knows the struggle that it’s been. I think in the way that it’s more put together and cohesive. I think it’s more grown up, but not in a bad way. This one is different, I think, for a couple of reasons. We lucked out and got to chat to Ditto on her latest trip to London and picked her brains on her new fashion collection, body positivity and the importance of inclusivity.Ĭan we start off with why you wanted to design the collection? ![]() All this and she worked with Loverboy of the moment Charles Jeffrey and Hanna Moon. For the campaign Ditto cast her empowered girl gang via Instagram and assembled them in an LA house party set up, celebrating the incredible beauty that can be found in chaos. ![]() The seriously #Major elements of the collection do not end there though. Think: vibrant eye pencil shavings, luxuriously dripping red nail varnish and statement making oversized eye lash prints. Ditto has, since Gossip days, been enamoured with make-up which is a key motif across the range. Instead, Beth describes them as clothes to ‘celebrate, enhance and showcase’ the bodies she is creating them for. The collection shuns the concept of ‘flattering’ the figure, as is often the case with plus-size labels. Working tirelessly to spread a positive message and crush beauty myths, through both her activist work and her clothing line, Ditto is leading the charge on the body positivity crusade.īeth describes her heroines as women – and men – who dress with independence and celebrate the perfection that can be found in imperfections. ![]() Ditto is an advocate for taking the groundwork that the original riot grrrls laid and paving the way for others to carry on the acceptance movement. Needless to say, we salute her.ĭitto has of late been designing killer clothing collections inspired by her experiences of not being able to find high-fashion and self empowering clothes that are not created solely in sample size. She’s a through and through ambassador for ending negative language surrounding body image and promoting self love. The former lead singer of Gossip, Ditto, who grew up surrounded by Riot Grrls and punk rock feminism, has been an advocate for positive change in how bodies are portrayed in the media since way before anyone was championing the cause. Body positivity activist and inclusivity icon Beth Ditto has been at the forefront of promoting self-acceptance and feminism since the dawn of girl power.
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